Well, that’s the new term: “Behavioral water efficiency.” Water districts are experimenting with ways to allow consumers to compare their water use to their neighbors’ levels. This tends to create more efficient behavior. And, since about half our water goes into our gardens, this is of interest to CNPS in implementing our outreach programs – getting more people interested in natives for a variety of reasons. Conservation of our precious heritage is joined by the everyday economics of running a household.
Do you think these sorts of programs make long-term behavioral change? I’d love to know your views, and any examples from your own patterns of use – not just water, but how you have modified and adapted your actions and activities in other ways that can help us to see how to affect change.